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What do you mean, that adding screens sometimes drives more user growth?
In this episode of the Product Discovery Show, Maria Cuasay, Director of Product at Ancestry, shares how she did product discovery to discover why her growth experiments weren't working.
Maria shares several case studies: one where she optimized the checkout flow at Ancestry and adding more screens actually solved more user pain points. She also shares an immersive way of de-risking physical mail marketing at Opencare. Throughout the episode, she shares practical tips for those looking to launch successful products.
Chapters:
00:00Introduction to Product Discovery
01:10Maria's Evolution as a Product Leader
03:17Defining Moments in Maria's Career
07:44Building vs. Scaling: Maria's Preference
09:47The Role of Product Discovery at Ancestry
10:37Understanding Ancestry's Business Model
11:29Optimizing the Checkout Flow
12:55The Importance of Qualitative Insights
19:14Transforming Insights into Action
27:23Lessons Learned from Experimentation
28:57Reducing Mental Friction for Better Conversion
30:36Building Reputation and Expanding Remit
31:50Innovative User Insights at OpenCare
34:58De-risking Direct Mail Marketing
39:15Rapid Iteration in User Research
42:33The Importance of Clear Copywriting
46:05Combining Quantitative and Qualitative Data
50:59Structuring Insights with Opportunity Solution Tree
54:45The Balance of Discovery and Execution
Where to find Maria:
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